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Akron-based marketing firm keeps customers' digital info confidential

Life events, such as getting married, having a baby, buying a house or retiring, can impact the financial decisions individuals make. 
 
Akron-based Segmint offers software that confidentially analyzes and interprets consumer spending information. Using this information, financial institutions can build digital relationships with their clients, offering them specific products and services customized to meet their needs. These opportunities can lead to a competitive advantage.