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LendULink offers college planning and saving tools to help parents reduce the total cost of their child’s future college education. LendULink’s main product, a LendULink College Savings Account, is the only college savings account in the country that pre-qualifies households for low interest rate future college loans. The company is developing its CollegePricer product, which estimates a user's financial aid package for thousands of colleges based on each user’s own financial circumstances.

LendULink received a $25,000 Innovation Fund A award in February 2015.