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How Startups Should Approach Doing Financials

How startups should approach doing their financials

"Wait, I have to do financials for my business?!" That's what many entrepreneurs shriek as perspiration rolls down their foreheads when they're told three or five year pro-forma financials are needed for their business when applying to the Innovation Fund. That's closely followed by, "How am I supposed to do that? I'm an entrepreneur, not an accountant." In all honesty, when asked to write this blog I shrieked, "But I'm a numbers person. I don't write!" It took a bit to calm me down, but I realized I do know about financials and I have written before, so I could do this. Hopefully, your panic will subside or at least diminish and be replaced by some degree of confidence after reading this blog.

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