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Pitching your startup to investors? Be ready to answer 3 questions

Entrepreneurs: when pitching to investors, you need to stay focused on only a few key items. While most likely you will be asked about many different aspects of your business, there are three elements you need to understand and be able to discuss in depth and with clarity. Most entrepreneurs would prefer to discuss their product or business idea, because that's what they've been focused on developing for months or years. But investors only have one goal—making a return on their investment.

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