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New-School Selling

Jim Bass

Five years ago, tire-kicking customers of Mike Bass Ford visited four to six dealerships to gather information, ask questions and compare models before making a purchase. Today, studies show that educated consumers visit just one dealership before they buy.

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3 Ways the Innovation Fund is About More Than Money

This guest blog was contributed by Andrew Bennett, co-founder of KnowledgePost and $25,000 Innovation Fund award winner. It's a firsthand perspective on the Innovation Fund application process. 

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